Business of Rugby
14 September 2012
Upper School Business students were very fortunate to be addressed by Mr Peter Wheeler, Executive Director of Leicester Football Club PLC on Thursday evening. He provided a comprehensive insight into how Tigers make money and the elements that go into the running of a successful Premiership rugby club. It was made clear how significantly the club has grown in the post professional era, the importance of its large and loyal fan base and the strength of its corporate culture.
Tigers relationship to the rest of the Premiership was also explored and in summary issues relating to sport industries were applied to success in business more generally. The students were very grateful to Mr Wheeler for giving up his time to speak to them.
